In the world of digital marketing, of course, you already know what SEO is, which aims to optimize each page of the website to be able to get a position on the first page of search engines.
Maybe you are currently trying to become an SEO Specialist and maybe you’ve heard the term “SEO Content” which is often used as a strategy.
For this reason, here I will explain what SEO content is and what types of SEO content are.
What is SEO Content?
To understand what is meant by SEO content in digital marketing, here I will describe what are the component parts in SEO Content:
- “SEO” refers to search engine optimization or the process of optimizing a website so that people can easily find it through search engines like Google.
- By “content” we mean any information on the website that can be consumed on the website (more on the various types of content below).
So, to combine these two concepts together: SEO content is any content that is created with the aim of attracting search engine traffic.
The following is what you need to do for the SEO Content of your website:
- Keyword Research: When you want to generate traffic through search engines, it’s best to do keyword research before you start writing. This way, you can focus on keywords that already have a certain search volume in other words, write about topics (or find niche keywords) that people have searched for for information.
- Keyword Optimization: Know where and how to use keywords in your content for optimal search.
- Content Organization: The content on your website should be organized in a logical way. This is not only good for SEO, but it can also help visitors on your website to find other related content easily. (The longer they stay on your website the better.)
- Content Promotion: Increase visibility on the new content you create by sharing it on social media and building links to your content (both internally and from external sites).
It’s important to remember that if search engine traffic is your only goal, your results may not be optimal. To please search engines (which will give you high ranking authority over time) and potential customers and returning visitors, you need to offer high value apart from SEO techniques. In other words, don’t produce poor quality content that tends to have high bounce rates and low conversion rates.
Types of SEO Content Types
SEO content can include any of the following:
- Product page – This is the essence of any e-commerce or retail site. Good product pages can serve as an SEO content and PPC landing pages.
- Posting Blog – Blogs are one of the easiest ways to create a regular stream of effective SEO Content. In general, blog posts are more engaging and more likely to attract links than product pages, so blog posts can be a great way to build authority for your website. (Keep in mind that blogs are very flexible, and you can use them to host any of the types of content below on this list.)
- items – Think news articles, interviews, or feature sections. This is the main type of content you will find on most newspaper or magazine-style websites.
- List – A list is actually just a kind of article, but framing it as a list (like “10 SEO Ways to 2021” or “Google SEO 101”) makes it easier to scan. This type of headline also seems more clickable when found in search results or on social media feeds.
- Guide – Guides are longer content that describes in detail how to do something. (Guides are often broken up into multiple web pages, although this is the best way to allow users to view long content as one page if they want.) You can post the full guide on your website, or you can post a summary or excerpt, requiring the visitor to fill in. registration form to read the complete guide. This can be a good way to generate leads, but keep in mind that putting up a signup form will likely reduce the amount of SEO traffic you can direct the guide.
- Video – In general, there are fewer videos on the web than text pages; As a result, ranking on the first page for competitive keywords can be made easier by creating videos rather than articles. Depending on the type of site or business you run, videos can be a great way to attract and reach an audience. Consider creating a video tutorial on how to use your product. Or Describe a process related to your business – for example, a plumber could create a video showing how to unplug a sink. (A note about SEO: You might consider including a text transcript of your video. Here are some additional tips for optimizing videos.)
- Infographics – Infographics, or large-format images that contain a lot of data (often in graphic form) on a single subject, can collect multiple page views and links. However, because so much of the content goes in the image and therefore can’t be read as text by search engines, it’s important to optimize the rest of the page carefully. You can use one of these five free infographic templates to get started.
- Slideshow – Slideshow is a way to display a series of related images. Sometimes images are more important than text – Suppose you want to try to show what all lists like Top SEO Experts are wearing. Here again, SEO for headings, text, image file names, etc. is important because search engines will “read”.
- Directory – Directories are taxonomies that are useful for links to sites or resources around a specific topic. For example, a perfume blog could create a directory of places to buy perfume, from major department stores to independent shops across the country.
How to Develop an SEO Content Strategy
If you are producing content recklessly, and hope and pray that some of it will eventually rank, now is the time to work hard and commit to a more methodical SEO content strategy for websites.
Here are four steps for defining and refining your SEO content strategy:
Determine your goals
First, set your goals as a website or business. Do you want to drive sales through your website? Do you monetize your website through advertising or just want to increase traffic and future users to read? Your goals will determine what type of content you should focus on.
If you’re trying to drive product sales, your main focus should be engaging, the product page should be informative that’s optimized for search and conversion. Your secondary focus could be helpful blog content that describes when and how to use your product, linking to those pages where relevant (but preferably if your blog isn’t entirely self-promoting).
If your website operates on an advertising model and the goal is to attract new readers through search, you should focus on content that is full of knowledge and guidance about advertising or marketing (such as long-form articles or video resources that are informative, entertaining, or both) with ” stickiness ”(“ sticky ”content keeps visitors on your website longer which can encourage them to return).
READ ALSO : How to Create a Content Marketing SEO Strategy You Need – Tanyadigital.com
Consider your audience
Know your audience – Your analytical tools can help you get a better picture of your visitors. Consider developing a marketing persona, or character that represents the visitors and customers of your ideal site. Then think about what type of content that persona would be looking for.
If your business targets teens and adults, you may want to focus on regular updates with less text and more images and videos. You also want to make sure your website can be optimized for mobile use.
Create an editorial calendar
Once you have an idea of who you are targeting and why, you can start creating an editorial calendar. An editorial calendar is a schedule that determines when you will publish new content and what type of content it will be. This method will help you stick to a regular schedule (it’s very important to create new content regularly if you have a blog).
Analyze and re-score
Finally, keep track of your website analysis. Analyze your SEO content regularly to see what is working and what is not. Good measures of success and engagement include page views, links, comments (on blog posts and some other types of content), social shares (Facebook likes, tweets, etc.), and conversion rates. Your analysis should serve two purposes:
- Learn your successes so you can repeat the strategy – Look for patterns. Do your viewers like the video? Then make more videos! Tailor your editorial calendar going forward so you can focus more time and effort on the type of content that really resonates.
- Take time to update and improve old SEO content – If you are trying to optimize your article for a specific keyword, but are getting more traffic for different variations of that keyword, go back and optimize again for new keywords. You might be able to increase traffic significantly by including those keywords in your headline, for example.