publish content on Google News can be a very effective way to gain visibility and increase web traffic, so this is a great opportunity to have more relevance within the internet. The best part is that it is not necessary to be a big medium or a well-known brand to be able to appear in Google News, as you just need to create content that meets a series of requirements. But, if you have doubts about what Google News is and how it appear among its contents, we will explain everything you need to know.
What is Google News?
Google News is a news aggregator that searches for informational content published in online media from anywhere in the world. This type of platform works continuously to update itself and offers recent articles every 15 minutes. Furthermore, it is available in over 40 languages and is able to adapt to readers in each country, offering news and content that may be of interest to the user based on their location.
this google tool is Powered by artificial intelligence capable of analyzing and evaluating multiple web pages to deliver and select the best content, This means that it will not show any news, as it should be interesting, relevant, current, and true.
Although any medium can appear on Google News, it must meet several requirements, one of which is that it must have a good reputation in the communications field. The size of the company or brand is irrelevant, but it is valuable that it is a reliable medium.
How does Google News work?
Google News is endowed with artificial intelligence capable of tracking, analyzing, and selecting any current content that is relevant and that refers to an important event. Besides, Updated every 15 minutes to present the latest and breaking news, taking into account the language and location of the user. This means that it is working continuously.
The Google News filter is quite demanding, as it does not accept any type of news and does not consider any medium to be good. And although it doesn’t have to be a big media outlet or a big brand to appear in Google News, it does need to be an expert company in the field it deals with, and its content, in addition to being interesting, has current and up-to-date information. is included. Truth
Benefits of appearing in Google News for a company
One of the main benefits of appearing on Google News is increased visibility and exposure, as it is a platform that has a large number of users around the world. This means that a large number of people can be reached, including those who are not familiar with the brand or the medium of communication. this leads to an increase in web traffic, not only due to content directly appearing in Google News, but also due to users in the middle To view other publications or finding more information on a related topic.
Another advantage is that it is free, so on a financial level it does not create any extra effort for the company. This is undoubtedly a huge advantage, especially considering that any type of dissemination has a cost, which is quite high, even for small and medium-sized companies to bear. Not doable when the medium you want to publish in has a fixed price. Relevance and Cache.
immediacy in publication This is another advantage of Google News for Medium, as it always shows the most relevant breaking news.
How to appear on Google News?
There are many factors to consider in order to appear on Google News, or at least increase the likelihood that you will select and be featured on content from our media outlets.
the main thing is that Required to access the Google News Publisher Center panel and add a media name for which you yourself are responsible. Accounts should also be added for people who can create publishable content for Google News. In order to publish a piece of news through this platform, it is important that the web address is verified, as Google News does not publish anything that does not come from a verified domain. If this requirement is not met, it is enough to solve it through Google Search Console.
In the same panel of the Publisher Center, right below the Home tab, the Add Publication option appears, which is used to create a draft containing the title, description, and content of the news story. For it to be publishable, you must also add a summary, a category, the language, and the location where you want to distribute or display the content.
It is very important to Make the most of the appearance of publications in addition to filling in the required fields, you can add a company logo, picture, press release, opinion or all kinds of elements that can give the article more power so that Google News decides to show it.
Before submitting a post to Google News, it’s a good idea to check that it meets all of the requirements. After that, all you have to do is track all the published content with tracking, which can be linked to Google Analytics.
Write keys to appear in Google News
To increase your chances of appearing in Google News, you should write keeping in mind the basic principles of journalism, which are:
- Fairness: The text should be objective and truthful and transparent information as well as originality and the data has been extracted from reliable sources.
- structure: News should be properly structured, and organized from most to least relevant material, and should answer the questions of what, who, how, when, and where.
- Business: Specifying who the author of the article is is important for Google to give it some credibility. Also, by signing content you can gain a reputation, which makes it much easier for Google News to show it.
- Topic: The title should be catchy for the user, but it should also be able to summarize the content and contain key keywords. Also, clickbait should be avoided.
- vocabulary: The text should be taken care of as much as possible at the level of spelling, grammar, and syntax, but also the use of redundancies, paraphrases, and expressions that contribute nothing to the content should be avoided.
- Current: The news is published in Google News, so it won’t do any good to create guides, tutorials, or articles that are not directly related to the current topic.
- frequency: The more news stories are published per day, the more likely they are to appear in Google News. This means being very regular and consistent in writing current news, so you can rely on multiple writers to generate content.
Google News is undoubtedly a great way to reach new audiences, so it’s worth creating content that meets their needs.