In doing SEO optimization to increase the visibility of your website on search engines like Google, of course, it cannot be separated from technical problems to maximize your SEO techniques.
Like doing redirects that you don’t want permanently or temporarily. These redirects are known as 301 redirects to pass on link authority to rank on new pages.
What is a Redirect?
A redirect is a way to send users and search engines to a different URL than the one originally requested for. There are 3 types of redirects, among which the most commonly used are 301, 302, and Meta Refresh.
301, “Moved Permanently” – recommended for SEO
302, “Found” or “Moved Temporarily”
301 Permanent Redirect
301 redirects are permanent redirects that pass full link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most cases, 301 redirects are the best method for implementing redirects on websites.
302 Found can be used in 302 redirects when the resource URL is temporarily changed. Several Google employees have pointed out that there are cases where 301 and 302 could be treated similarly.
This is because although in theory, 302 and 301 can both provide the same amount of link equity, there are cases where 301 might pass a stronger signal of canonicalization to Google.
For cases where the redirection is truly temporary, 302 may be the most appropriate.
307 Moved Temporarily
307 redirects are the HTTP 1.1 successor of 302 redirects. While the main crawler will treat it like a 302 in some cases, it is best to use 301 for almost all cases.
The exception to this is when content has actually been moved only temporarily (such as during maintenance) AND the server has been identified by search engines as 1.1 compatible.
Since it’s basically impossible to determine whether search engines have identified a page as compatible or not, it’s usually best to use 302 redirects for content that has been temporarily moved.
Meta refresh is a type of redirect that is executed at the page level, not at the server level. Usually slower, and not a recommended SEO technique. Most commonly associated with a five-second countdown with the text “If you are not redirected within five seconds, click here.” Meta refreshes do skip some link equity but are discouraged as an SEO tactic due to poor usability and loss of passed link equity.