A low-hanging fruit keyword strategy involves targeting keywords that are relatively easier to rank for due to lower competition and higher chances of ranking quickly. Here’s how you can implement this strategy:
1. Keyword Research: Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords for your website or specific web pages. Look for keywords with moderate search volume but low competition. These are often long-tail keywords or specific variations of popular terms.
2. Long-Tail Keywords: Focus on long-tail keywords, which are more specific phrases that generally have lower search volume but are easier to rank for. Long-tail keywords often indicate more targeted user intent and can result in higher conversion rates.
3. On-Page Optimization: Once you have identified your low-hanging fruit keywords, optimize your web pages accordingly. Include the keyword in the page title, headings, meta description, URL, and within the content naturally. However, prioritize user experience and readability over keyword stuffing.
4. High-Quality Content: Create high-quality, informative, and engaging content around your chosen keywords. Provide value to your audience by addressing their needs and answering their questions. Well-written, comprehensive content tends to perform better in search rankings.
5. Competitive Analysis: Analyze the top-ranking pages for your target keywords. Understand their content structure, format, and the information they provide. Identify gaps and opportunities to create better and more valuable content than what’s currently available.
6. User Experience Optimization: Improve the overall user experience on your website. Ensure it’s mobile-friendly, loads quickly, and has a clear site structure. Easy navigation and intuitive design enhance user engagement and increase the chances of visitors staying on your website longer.
7. Build High-Quality Backlinks: While targeting low-competition keywords, focus on building high-quality backlinks from authoritative websites. Look for opportunities to guest post, collaborate with influencers or industry experts, or earn links through valuable content that others naturally want to link to.
8. Monitor and Analyze: Regularly monitor the performance of your targeted keywords. Use tools like Google Analytics or search engine webmaster tools to track rankings, organic traffic, and conversions. Adjust your strategy based on the insights gained and continuously optimize your content.
- Localize Your Keywords: If your business has a local focus, incorporate location-based keywords into your strategy. This can help you target specific regions or cities where there may be less competition. For example, instead of targeting a broad keyword like “coffee shop,” you could target “coffee shop in [city name].”
- Utilize Question Keywords: Consider targeting keywords that are in the form of questions. Many users search for information by posing questions, and targeting these keywords can help you capture those search queries. Include question keywords in your content and provide detailed answers.
- Optimize for Voice Search: Voice search is becoming increasingly popular, so optimizing your content for voice-based queries can give you an advantage. Long-tail keywords and natural language phrases work well for voice search optimization.
- Leverage Social Media: Utilize social media platforms to find low-competition keywords. Look for relevant hashtags, popular topics, or discussions related to your industry or niche. This can provide insights into the language and terms people are using, which can be used as low-hanging fruit keywords.
- Monitor and Adjust: Regularly monitor your keyword performance and make adjustments as needed. Keep track of your rankings, organic traffic, and user engagement metrics to identify any opportunities for improvement or to identify new low-hanging fruit keywords that may arise.
- Experiment with Content Formats: Explore different content formats to target low-competition keywords. For example, you could create video tutorials, infographics, or podcasts that focus on specific topics or long-tail keywords. Diversifying your content formats can help you capture a wider audience and increase your chances of ranking.
- Explore Niche Keywords: Look for niche-specific keywords that may have less competition but are highly relevant to your target audience. These keywords may have lower search volumes, but they can bring in highly targeted traffic that is more likely to convert.
- Monitor Competitor Keywords: Keep an eye on your competitors’ keywords and their rankings. Identify any keywords they are targeting that may be easier to rank for and consider incorporating them into your strategy.
- User Intent Optimization: Understand the intent behind the keywords you’re targeting. Focus on providing content that matches the user’s intent and satisfies their search query. This can help improve your rankings and increase user engagement.
- Stay Up-to-Date: Stay informed about industry trends, search engine algorithm updates, and changes in user behavior. This will allow you to adapt your keyword strategy accordingly and take advantage of emerging low-competition keywords.
Remember, while targeting low-hanging fruit keywords can provide quicker wins, it’s important to strike a balance and incorporate a mix of low-competition and higher-volume keywords in your overall keyword strategy. Regularly evaluate and refine your approach based on the results and feedback you receive.
What is a low-hanging fruit keyword strategy?
Less, low-hanging fruit which can be translated as “the lowest fruit on the tree, so it is easy to pick”, is an attitude in the business world that focuses on the easiest efforts that can bring the fastest results.
So if SEO is pulled in the context of strategy Less,low hanging fruit Can be interpreted as the easiest optimization strategy that can bring the fastest results.
Of the many strategies, the easiest one you can do is to optimize for keywords that are already at the bottom of page one or page two of Google searches.
Such keywords usually have a high potential to be able to increase their rankings again, assuming that:
- keywords The level of competition is relatively low as few competitors have relevant content for these keywords.
- Google already considers your web content eligible to appear on its search results page.
criteria low-hanging fruit keywords
Hence, shift the focus to optimization Less,hanging fruit keywords There can be an alternative strategy that friends can use to get results Campaign which is more satisfactory.
in addition to the post rankingThere are some other criteria that you need to look into in determining Less,hanging fruit keywordshe is:
- The web page content that appears in the SERP is relevant to the search keywords.
- keywords count impression relatively high.
- Web pages that appear in the SERP still allow optimization for these keywords.
How to find low-hanging fruit keywords
To implement this strategy, of course friends first need to identify it Less,hanging fruit keywords which needs to be adapted. You can easily do this through Google Search Console.
On a Google Search Console account, friends can log in dashboard ,search result‘ which shows the historical data data impression (number of views), Click (number of clicks), mean rank (average position), and average ctr (Proportional,Proportional CTR) from your friends web page on Google.
on tabquestionsTry searching keywords with ‘ average position Sequence 6-15 (at the bottom of the first page, or on the second page) but have a number impression Which is very high.
To facilitate the search process, friends can sort the table by number impression,
The keywords that are selected can be collected by friends into one spreadsheet Keyword column with amount impression, rankingand page URL, for subsequent customization.
When choosing keywords to optimize for, don’t forget to also see which web pages appear on Google’s SERP for those keywords. Make sure the web page is relevant to the search keywords and still allows for optimization.
For example, friends found that website I,Business friends get ranking 11 overall informational keywords on ‘what is robusta coffee’ impression Which is very high.
However, it turns out that the web page that appears on the SERP for that keyword is a product page that sells Robusta coffee.
In this case, however the numbers of ‘what is robusta coffee’ are impression Friends, it is not recommended to optimize for keywords with this technique as the web page keywords that appear in SERP are not relevant to the search intent.
A more appropriate approach in such cases is usually to create new content to accommodate the search intent of the relevant keywords.
Optimization Tips Using Low-Hanging Fruit Keywords
When friends finish collecting keywords Less,low hanging fruitSo you can start optimizing these keywords on your web page.
Friends can start customization by making changes or adjustments to the elements But,Page main down.
page title and title tag
If possible, friends can adapt page title From the web page with the keywords retrieved. However, make sure that the addition of keywords in the page title does not affect spam related,
For example, friends currently have article content with the title ‘Dengue fever symptoms to beware of’ which meets ranking 8 on the keyword ‘features of dengue fever’.
So, friends, you can change the title of your article to ‘Features of Dengue Fever’, in the hope that friends will get ranking More on the keyword ‘features of dengue fever’.
Don’t forget to add content in the form of an explanation or additional information related to your keywords.
In adding or customizing content, try to study the content on the web page that surrounds it ranking Top for the keywords you want to optimize friend.
Find out what other information can be added to your friends’ content to bring more value and stand out from competitors’ content.
If there is any personal experience or case study, it is highly recommended to add it there, remember EAT, where e is Experience,
Finally, can add friends internal link From another page to that page. Also make sure the other pages have content that is relevant to the page you’re customizing.
Q: What is a low-hanging fruit keyword strategy?
A: A low-hanging fruit keyword strategy involves targeting keywords that are relatively easier to rank for due to lower competition and higher chances of ranking quickly. These keywords typically have moderate search volume but are more specific or long-tail in nature.
Q: How do I find low-hanging fruit keywords?
A: You can find low-hanging fruit keywords through keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. Look for keywords with moderate search volume but low competition. Long-tail keywords or specific variations of popular terms often fall into this category.
Q: What should I consider when optimizing my web pages for low-hanging fruit keywords?
A: When optimizing your web pages for low-hanging fruit keywords, ensure you include the keyword in the page title, headings, meta description, URL, and within the content naturally. However, it’s important to prioritize user experience and readability over keyword stuffing.
Q: How can I create high-quality content around low-hanging fruit keywords?
A: To create high-quality content, focus on addressing the needs and questions of your target audience. Conduct thorough research, provide valuable information, and present it in a comprehensive and engaging manner. Aim to offer better and more valuable content than what’s currently available for the chosen keywords.
Q: What role does backlink building play in a low-hanging fruit keyword strategy?
A: Backlinks from authoritative websites can help improve your search rankings. While targeting low-hanging fruit keywords, focus on building high-quality backlinks. Look for opportunities to guest post, collaborate with influencers or industry experts, or earn links through valuable content that others naturally want to link to.
Q: How can I monitor the performance of my low-hanging fruit keywords?
A: Regularly monitor the performance of your targeted keywords using tools like Google Analytics or search engine webmaster tools. Track rankings, organic traffic, and conversions to gain insights into the effectiveness of your strategy. Make adjustments and optimizations based on the data collected.
Remember, a low-hanging fruit keyword strategy is just one aspect of a comprehensive SEO approach. It’s important to continually refine your strategy, monitor changes in search trends, and adapt to evolving search engine algorithms.