Openai would target 25 billion dollars thanks to the integrated pubpt advertising
If a recent study has shown that Amazon, Meta and Google took advantage of 90% of online advertising, Openai could invite itself to the party much earlier than expected …
Indeed, many signs show that Optai could take a strategic step for its economic model: Transform Chatgpt into a real advertising platform.
An evolution that could change the way in which brands interact with AI users, while more and more of them seek to be present on these platforms with the “GEO”.
Openai is recruiting to build its future house platform
A recent job offer, identified by several specialized media including Search Engine Land, sets the tone: OpenAi is looking for a Growth Paid Marketing Platform Engineer responsible for developing the basics of a ” advertising infrastructure »Integrated with Chatgpt.
If the job offer page is no longer available, we know that the mission mainly consists in designing campaign management toolsof the real -time allocation systemsbut also API and Data pipelines Capable of optimizing customer investments.
This new position could join a newly formed team at Openai, dedicated to the Chatgpt growth and the implementation of a Internal advertising platform.
With its 700 million weekly users According to the latest figures, Chatgpt could represent a particularly attractive land for brands …
A monetization planned in 2026?
According to an internal openai document relayed on X, Openai provides for Monetize free users via advertising from 2026. Financial projections evoke a billion dollars in additional income from the first year, with potential growth up to $ 25 billion in 2029.
This turn can however question, because Sam Altman, CEO of Openai, had repeatedly expressed his reluctance in the face of advertising, believing that advertisements could influence the truth of the responses provided by AI.
But with a recent declaration where the latter is no longer closed to advertising, and Faced with an expenses estimated at $ 8 billion per year, for a turnover around 12 to 13 billion in 2025, the diversification of income seems inevitable …
To an automated and intelligent advertising tool
Beyond simple advertising inserts, Openai could go so far as to create a system where Advertisers could define their objectivesThen Leave chatgpt plan, buy and measure campaigns independently.
A promise that could upset the advertising ecosystem, by offering a unprecedented level of personalization and efficiency so far impossible via current market tools …
