If you run a small business, you certainly want to build genuine relationships with your customers. It is thanks to him that your business can prosper. You know that attracting new customers is more difficult than ensuring the satisfaction of existing customers. Plus, satisfied customers tell people about you, come back to you, and buy new items.
Like all other types of relationships, a customer relationship requires good communication: sharing important information with people who are interested, but also being available when the customer wants to share something with you.
For a customer, your site is one of the first points of contact with you. Your site is where you start building relationships with it, so you should use it to communicate as clearly as possible. Let’s take a look at how you can build stronger relationships with your customers without increasing your workload.
Make contact easy for the customer
Small businesses can really stand out when it comes to customer interaction. There’s no need for automated responders or complicated contact forms. Above all, your visitors want an easy way to contact someone who knows the product and will understand their request. That’s why we’ve integrated WhatsApp into our Jimdo site editor.
With over 2 billion active users, WhatsApp is the world’s largest instant messaging platform. As a small business, you can offer customers to contact you via WhatsApp. They will directly communicate with you without creating an account on any platform.
On your part you are free to concentrate on your normal tasks. Just keep your phone handy in case someone messages you.
How to integrate WhatsApp on Jimdo site?
- In your Dashboard, open the Contacts section
- select whatsapp widget
- Enter your phone number in international format (with country code)
- click add whatsapp
What will your customers see?
A small WhatsApp widget will appear in the lower right corner of your site. Visitors only need to click on it to start a WhatsApp conversation with you.
If you don’t want the WhatsApp widget to be so prominent, you can choose to add the WhatsApp icon to your navigation menu instead.
Stay in touch with social networks
The best customers are the ones who come back to you multiple times. They know your business well and want to buy your latest items as soon as they become available. How do they know about the news? Perhaps you posted photos of your product tests on LinkedIn. Or maybe you posted an unboxing video on Instagram or shared your excitement on Twitter.
Loyal customers usually follow your social media profiles. Why would they deprive themselves of it? Your pages allow them to follow the news of the company they like and even learn useful things. And at the same time you have the opportunity to make them brand ambassadors.
This is why small businesses have a vested interest in getting as many customers as possible. If you do a good job, your customers will be happy to recommend you to their relatives. So don’t forget to include links to your social media pages on your site.
How to integrate your social network on Jimdo site?
You can add links to your social media pages in your site’s navigation menu. It is an effective and subtle way of sharing your profile.
- Open the Site Editor and place your cursor on the left side of the navigation menu
- click on show item
- click on forum logo that you want to mention
- click on icon in your navigation menu
- enter theURL of your page or profile
- To publish your site
You can also use Smart Apps to display content posted to Instagram, TikTok, Facebook, Pinterest, or Twitter.
- Open Site Editor and click add block
- pick block smart apps
- Choose platform whose content you want to share
- enter theURL of your page or profile
- To publish your site
To increase your presence on social networks, know that Jimdo offers an exclusive integration for Facebook and Instagram. You can easily create advertising campaigns on these platforms and attract more potential customers. You’ll find these features in the Marketing section of your dashboard.
What will your customers see?
Your social media profiles may appear as a logo in your navigation menu.
Otherwise, you can integrate content published on social networks into your site using Smart Apps.
Ask for marketing consent before you need it
Do you have an important announcement to make but don’t have any social media followers yet? You will certainly be tempted to send a newsletter to everyone who has come in contact with your company in recent years. But how many of them have consented to receive your newsletter?
This question may sound simple, but many small business owners forget this: In order to send a newsletter to a large number of recipients, you’ll need to obtain their marketing consent first. It is best to start collecting and building a list of recipients long before you even consider sending marketing newsletters.
This consent must be obtained not only before sending the newsletter to several addresses. You’ll probably need to ask for it in order to send marketing email to a single recipient.
With Jimdo Contact List, the people who interact with you only need to tick one box to give their consent for marketing communications. Once the Contact List is enabled, a checkbox is added to your Contact form. When a visitor writes to you, he or she can opt in to receive your newsletter. A feature that is easy to activate, but will be very useful for your business.
How do I add marketing consent to a Jimdo site?
For websites, Contact List is available with Grow Pack or higher. For e-stores, this functionality is included in the Business or higher pack.
- In your Dashboard, open the Contacts section
- choose contact list
- activate marketing consent by clicking on the switch button
What will your customers see?
Visitors can check the consent box when they write to you via your contact form.
Show Customers Your Business Is Humane
As a small business, one of your biggest assets is your size. Customers don’t have to take endless steps of an autoresponder to get in touch with you. They know that they will get a chance to talk to a human being who will listen. Reflect the human side of your business in the tone of your communications.
Yes, clients expect a certain professionalism. You have to be able to answer their questions showing that you master your subject and solve all their problems. In general, we recommend you start the conversation with a warm and welcoming greeting and then be more factual in your answers to their questions. Once the problem is resolved, you can end the conversation on a more friendly note.
Finding the right balance between the warm human side and the competent professional side is the key to strong client relationships. This balance shows your customers that you take them seriously and care about their satisfaction.
