On April 12, Google released Updates algorithm again ie April 2023 Review Update,
As usual, the announcement was made by Google via the Google Search Central Twitter account.
it is done Product Review Update Second this year and by a much shorter distance, only 2 months after Google released Updates A similar algorithm last February.
reflected on Updates first, process roll out It is likely to take approximately 2 weeks to complete.
friends can monitor progress rollout update It’s on the Google Search Status Dashboard.
things have changed Updates This time
interesting thing is review update This time is not limited to just the product.
Doctor. Mary Haynes (SEO Practitioner, Owner Mary Haynes Consulting Inc.) pointed out in a tweet that Google has made some changes to its documentation.
product review system (one of Google’s algorithms) now applies to more than just products and the naming has become more common review system,
things to see in review system Now it includes not only reviews of products but also services, targets (Destination, Playmovies, and other topics.
Making the system more holistic and emphasizing that the content we publish must be of high quality.
Roger Monti of Search Engine Journal also said that Updates heavy this time Experience, “This update relies heavily on signals from experience”,
modus operandi review system Google
Google has a document about this in Google Search Central titled Google Search Review System and Your Website, However, there is no version in Indonesian so far.
basically, review system This Google search works for sure the user Look for in-depth review content instead of just articles summarizing products, services, etc. at no extra cost in this – or what is commonly called thin material,
The reviews referenced here may be in the form of:
- one point discussion
- direct comparison, or
- List of recommendations and their ratings.
In short, the reviews that are posted can be on any topic and Google’s system will recognize them.
this system works page-level, If Website friends are not Website Review In particular, it is likely that Google will not site-wide assessment (Evaluate the content that affects the overall performance Website,
This is PR for those of us who usually create content List To make the quality even better:
- Added experience based information (Experience in EAT) when using a product or service
- provide evidence in that review critic actually use the product or service
- When recommending something as the best, include reasons why this product or service is considered so
- add a link as additional information or resources Other (internal link and not External Link) to help the reader make an informed decision
Not limited to the few points above, Google has written complete documentation and tips on Search Central with the title write high quality reviews,
Reviews can be very useful for help the user in decision making and it’s related Intention User on search page. Typically, recommended content is included in the category commercial intent,
When writing reviews, focus on the quality and originality of your friends’ reviews – not word length, and follow as many as you can best practice and google documentation above.
Also, consider using the appropriate schema.
it will deliver worth Increases Google’s ability to better understand the context of your content for readers.
