To index your website, search engines, like Google, use what are called robots to analyze your web pages. These “bots” explore your site and its content to rank it best in the results pages. We say that they “crawl” your website.
But this exploration can have limits defined by a set of factors, this is called the crawl budget or the exploration budget.
What is the crawl budget?
The definition of Budget Crawl?
Concretely, the budget de crawl (or crawl budget in English) corresponds to the number of page limits that the Googlebot will crawl on your website, taking into account several criteria such as the response speed of the server, the depth of the page, the frequency of updates or the quality of site content.
Exploring a site does not happen all at once. The robot passes several times on its different pages. The more the criteria mentioned above are optimized, the more you will have a budget exploration important and the more likely you will be to “rank” (reach the first position). The idea really is to make Google’s job easier.
The different exploration criteria
One of the most important aspects is the response time of your servers, and intrinsically the loading speed of the site. Google gives more credit to sites that respond quickly because it values the user experience. If your site loads too slowly, the robot will visit it less often.
Google will also look at the page depth. This term refers to the number of clicks required to reach a page from the home page of the site. The more “remote” the page, the less likely it will be to be crawled.
Here, Google is simply asking you to make an intuitive and simple site for the user. The information should be easy to find.
We now come to the content: if you regularly feed your site with new content, Google’s algorithm will crawl it more often. It is also necessary that the content is of very good quality, unique, relevant and complete.
How to optimize your crawl budget?
Optimize the loading speed of your page
The first step to getting your site listed correctly is to choose the right solution for web hosting. Sometimes that means putting the budget into it. Some web hosts offer shared servers (which host several different sites). Performance is thus affected by the number of sites on this server.
This may be suitable for simple storefront sites with few pages. But for an e-commerce site comprising several hundred web pages, it is better to opt for a dedicated server, that you would be alone to occupy.
If you have chosen a shared server, don’t panic, solutions exist to optimize its capacities:
- use a solution of cache which makes it possible to reduce the number of elements to be loaded by the Internet user’s browser on these next visits.
- optimize your media: for this, you will find tools on the internet capable of compress images. For videos, we recommend that you host them on Youtube or Vimeo and then integrate them into the site.
- use a CDN (Content Delivery Network): If your site is intended for worldwide viewing, a CDN will allow items to load faster for overseas users.
Work on the mesh of your site
Optimize the internal mesh of its site allows to work of the depth of the pages. The most important pages on the site, the ones that are supposed to receive the most visits, should be at the top of the site architecture.
In addition, working on the internal network makes it possible to make navigation of your site more fluid for Google, as for your visitors. If you have a WordPress site, some plug-ins allow you to manage your sitemap, like Yoast SEO or All in One SEO. If you are not sure how to go about it, you can call your webmaster or one SEO agency.
Regularly update your site with quality content
Beyond updating the information on your website, a good way to improve your crawl budget is to publish content on your corporate blog. You can feed it with articles around your industry.
But be careful, you have to publish quality content. Indeed, your articles must be unique and sufficiently provided with relevant information for Internet users to hold the attention of the Google robot.
Pay attention to what is called the duplicate content (or duplicate content)! If your content is too similar to that of another site, you risk being relegated to the last few search pages.
To sort the content authorized for indexing, do not hesitate to use the robots.txt file. This file is used to give “instructions” to Google.
You can also prohibit complete files for indexing, the objective being to allow indexing only quality content in order to optimize your Budget Crawl.
The ideal is to produce popular content, but still little covered on a given subject. Tools such as answerthepublic.com or can help you identify your audience’s expectations.