5 Reasons Why A Content Marketing Strategy Is Important For Your Startup
We often hear the term content marketing that startups are starting to use intensively to launch their marketing strategy, which of course is very affordable. For this reason, here I provide the reasons why a content marketing strategy is important for startup companies.
1. Content Marketing Is Very Affordable
Compared to traditional marketing, content marketing costs up to 62% less, but generates nearly three times as many leads. This is undoubtedly one of the most affordable marketing methods available for businesses today.
2. Content Marketing Can Increase Your Brand Presence
With the right content marketing strategy, you’ll be able to increase your startup’s online presence. By producing high-quality content, you will have more to place on your website and share on social media.
As a side note, If you’re struggling to keep up with all the requests around posting to social media on a consistent basis (as I have done in the past), there are lots of different Facebook automation tools to help out. And if Facebook isn’t your focus, you can find guides on automation for all social networks to help you out.
The more frequently you update your site, the better your SEO will be, and the more likely it is that your ideal customer will find you in search results.
3. Content Marketing Can Help You Build Your Expertise and Authority
Customers want to do business with companies that know what they are doing. When you produce and publish content on relevant topics in your industry, as well as help, solve problems facing your audience, you demonstrate that you have a good understanding of what’s going on in your industry.
4. Content Marketing Can Increase Brand Trust and Loyalty
A Nielsen survey shows that more than 70% of people trust the information on branded websites more than any other type of media they own. So, if your startup’s website is full of valuable and useful information and content, customers will likely trust you.
ALSO READ: What is SEO Content? Guidelines for Creating SEO Content
5. Content Marketing Can Help Your Startup Grow
With content marketing, you will be able to drive explosive growth in your business. More than 66% of startups report that content is the main driver of their company’s growth.
These are just a few reasons why having a solid content marketing strategy for your startup is so important, but the list of benefits remains.
Apart from offering all these great benefits, content also has a huge impact on your other online marketing strategies.
- Do you want visitors to sign up for your business email newsletter? Content can do that.
- Are you working on improving your SEO strategy? High-quality and relevant content will improve your SEO.
- Don’t know what to post on social media? One important strategy is to share your blog posts.
- Are you looking for a way to make valuable contacts or connect with influencers in your industry? Mentioning people in your content is a great way to reach out and start relationships.
- Want a better way to orient SaaS registration? Do it with content!
- Basically, you can use the content as the basis of any other marketing strategy your business uses to lure more traffic to your website.
Understand What Content Really Means
Of course, everyone understands that content is valuable. But what exactly is content?
When most people think of content, the first thing that comes to mind is written text. But content isn’t always just blog posts. It can also be video YouTube, social media content, images, audio, and so on.
Content is the presentation of information, in any form, and via any channel, to an audience. It must be purposeful and result-oriented.
Once you understand that content is not the same as blog posts, there are plenty of opportunities to create great content to drive growth for your startup. If the content is king, then the content has to be king of king.
You need to focus on a different type of content if you want to keep your audience engaged in the long term. So apart from written content, you’ll also want to include graphic content, video content, and audio content.
There is a long list of different content types you can create using this format, including:
Articles and Reports
Original, Unique/In-depth Research
Short or Long Videos
So, if you want to experience phenomenal results from your content marketing efforts, it’s important that you go beyond simple blog posts when creating content. Consider what type of content your target customers will attract, and then incorporate that into your strategy.
Every piece of content that you create must have the following important characteristics:
Your content must be informative
It must be practical, functional, and tactical
The content must have a specific purpose
It must also be results-oriented
Understanding exactly what content is and how it fits into your startup’s growth will be key to your content marketing success.