As the name suggests, a landing page is the first thing you see when you visit a website URL. This is one of the most important pages when you create a website because it contains brief information about a product or company. Landing pages can also form the basis of your initial impression of the company.
Think about it: Once you come to a website, of course you will try to find out as much as possible without clicking any buttons. This is why you have to have a landing page that is informative and attractive. If you want every potential client to visit your web page and say, “Oh, great! Let’s see what they have to offer. ”
Everything is not as easy as you think; You also need to hire experts who are experts to work on your landing page. You’ll also need a writer, web developer, and graphic designer. Other professionals may also come in handy when creating high-converting landing pages.
This article will focus on creating landing pages that will attract and retain clients at a very high level.
1. First Impressions Are Very Important
The Main Guide creates the first converting landing page.
Consider this scenario:
A friend invites you to his house for the first time. Once you enter the house you find toys scattered everywhere, and the grass is thick. The first thought that comes to your mind is something like “What kind of untidy person lives here?” Surely you will not feel comfortable entering the house. And even if you do, you definitely won’t want to come back again.
It will also happen on your landing page how your client feels like a bad landing page. They will never revisit that page, nor will they make any transactions on your website. If this homepage is ugly, you can only imagine how bad the company will be.
2. Select Specific Path
The Main Guide creates a second converting landing page
Before you start working on a website, you must always determine the direction of your website.
What do we sell? How do we present your product?
Answering these questions will help you develop a working formula for your landing page. If a website is travel-focused, the hero content should reflect that. Use pictures of famous landscapes and travel destinations.
In addition, the landing page must reflect the company’s ethos. You can also choose fun graphics that are colorful to show a more youthful approach or focus on a more corporate view. Whichever direction you choose should be uniform across the veranda.
3. Create a Clear Message
The main guide to creating a third converting landing page.
By determining the direction of the company, you should also try to craft the main message. This message is often reflected in the title – a website calling card. Your title should capture the main essence of your site without going over a single line of text.
You have to enter additional information in the subheader. This section should contain a few sentences discussing the company’s ethos. Focus on producing persuasive written content with the help of professional essay writers.
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Here are a few examples:
Title: 7 Magic Ways to Get Followers
Subheaders: Get 1 Million Followers Within 1 Week. Our tricks are high-level because we believe in the purity of the art form.
4. Hire a Good Team of Graphice Designers
The Main Guide creates a second converting landing page
An unpainted house without lights and decorations will only keep visitors away or even attract bad characters. At first glance, you will assume that no one lives there or that the house is haunted, thus driving potential visitors away.
A good graphics team will not only paint and decorate your website, but will also make it attractive and user-friendly. If you can’t afford a team of designers, hire high-level freelancers to work on homepage designs. These professionals will tackle every aspect of design, from typography to wireframes.
At the same time, you can also use mockups and wireframes for a minimum value proposition (MVP) strategy. Apart from that, the latest version of this mockup will be a part of the marketing strategy.
Most importantly, don’t forget to use the same typography throughout the page. If you have to change typography, make sure it belongs to the same type of font.
5. Include More Images and Videos
An MIT study shows that the human brain processes images at a rate 60,000 times faster than text. This significant difference in speed means you can get your message across more quickly with visual cues. And with the short attention span of most users, easy-to-digest visual content is always an excellent complement to text.
So, devote sufficient time and resources to media content. Use different media content to explain complex concepts. Short clips and animations can help users to understand the message on the landing page.
However, don’t get too attached to very high quality visual media as this will slow down your website’s loading speed. Optimize images for the web before uploading them. You can also use an image optimizer or save images using a lossless compression algorithm.
6. Don’t Ignore the Cell Experience
According to Statista, 50.81 percent of internet users browse with their smartphone, and this figure will increase by 2021. With this in mind, focus on optimizing the mobile experience when creating landing pages. You can easily find customizable mobile friendly themes online.
Also, make sure all your graphics are compatible with mobile display screens. Some of the attractive graphics on the desktop version look bad on mobile. Keep in mind that most people will view websites from their mobile phones, and keep the user interface intuitive and concise.
7. The UX Must Include A Copy
One of the reasons landing page designs fail even if they are appealing is a lack of explanation.
What does this button do? The stuff here is fine, but what does it do?
If you want to avoid these questions, each button must be accompanied by an explanatory text. Don’t assume the user already knows. Contact people for feedback on an early version of the site before publishing it.
8. SEO Is Important
You also need the services of an SEO expert if you want your website to rank high in search results. For that you can use SEO services from TanyaDigital.com. You also need to enter keywords in graphics and content. The alternative is to rely on link building and backlinks. You can also combine the two techniques or even more.
Resist the urge to flood landing pages with content in an attempt to add keywords. Any written content should provide more information about the services provided.
In addition, the boat Google now suppresses sites that are suspected of being keyword stuffing. Focus on entering keywords organically, and use keyword research tools to monitor keyword density.
But all the effort put into the website can only pay dividends if you can convert. Focus on convincing clients to go through the landing page with each visit.
9. Be Transparent
The landing page should contain an “About” section with a few sentences describing the service. Consider adding a section for user testimonials and guarantees. Customers always want to know the disadvantages or advantages that they might get from using your product.
But don’t focus on the negatives; discuss the benefits you can offer your clients.
10. Local account
If your business focuses on a global market, your English website pages may be sufficient. But why not expand your audience?
Localization allows you to display landing pages in more than one language. For example, if your business serves Latin countries, consider adding a Spanish option to the page.
Of course, this will incur additional costs. You will get a wider user base and more conversions. Also, the overall user experience improves when you have multiple language options available.
11. Build Trust
People only use pages they can trust, which is why they check landing page HTTPS certificates. And if your page doesn’t have this certificate, your SEO ranking and user engagement will drop significantly.
Likewise, displaying a list of past clients adds to the overall appeal of your website. For example, an online designer portfolio with Microsoft as a previous client will get more attention than a portfolio without client data. So, register your clients on your landing page whenever possible.
Most importantly, show additional certificates on the homepage. Elements of trust such as security badges and antivirus protection assure users of site safety.
12. Include a Relevant Call To Action (CTA)
Let’s start. “Find out more.” “Order now.”
These short sentences are often the main cause of client hesitation. It reinforces a sense of collective adventure – the perfect cover for any compelling content. Brainstorm with a professional essay writer to find the words that most impact your call to action.
Additionally, any call to action (CTA) must always stand out from the surrounding text. The most common practice is to wrap text in an accent color. This technique is useful because it immediately draws the user’s attention to the text. Ultimately, the best placement for any CTA is in the clickable button.
In essence, a high-converting landing page must have an acceptable personality. Users want to know the direction of the company before using their service. And the best way to convince them is to use an impressive design. Hire expert writers and graphic specialists to create content targeted at specific audiences.
Don’t mess it up too complicated! Keep it simple and transparent, and close each section with a call to action!